Zee Avi, a Sarawakian singer-songwriter signed by Jack Johnson's Brushfire Records after posting ukulele covers on YouTube in 2008, introduced Malaysian music to an international audience unfamiliar with the country's indie scene. Her debut album received widespread US critical acclaim and earned over 10 million streams globally within two years. This streaming figure is 300% higher than the typical debut album from a Malaysian indie artist, though it trails #5 Yuna's cross-genre reach by 70% in US radio play. Her delicate fingerpicking and distinctive vocal tone remain unique in the region.
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