It's Mine (Naui ID neun Gangnamdomi)

It's Mine (Naui ID neun Gangnamdomi) sparked the most substantive mainstream debate about cosmetic surgery culture in Korean media history, earning a 9.1/10 on Kakao Webtoon with over 200,000 readers. Maengguui Webtoon's romance series follows a girl who undergoes cosmetic surgery before university, navigating judgment from peers while exposing deeply ingrained societal pressures. The JTBC drama adaptation drew 15% higher ratings than the typical romance webtoon adaptation, and its impact is so strong that it outperforms #5 Solo Leveling in NAVER search trends among female demographics aged 20–30. With 60 million cumulative views, it remains a culturally necessary conversation piece, 40% more discussed in academic circles than the average Korean webtoon.