Running Man

Running Man remains the most globally influential Korean variety show, with over 600 episodes since 2010, driving an estimated 40% of SBS's international viewership. Its name-tag elimination game format and the genuine chemistry of its permanent cast have built a dedicated fanbase across Southeast Asia, where it outperforms #2 1 Night 2 Days in regional ratings by 22%. This show was the first Korean variety program to achieve continental cultural penetration, credited with popularizing Korean variety television across the region through its high-energy physical games and witty banter.