The Return of Superman

The Return of Superman is the highest-rated Saturday evening programme in Korean television history, peaking at 19.5% viewership in 2015. This KBS documentary-variety format follows celebrity fathers caring for their young children alone for 48 hours while mothers take a rest. It outperforms #10 Knowing Bros in cultural impact by fundamentally transforming public discourse about paternal involvement in Korean child-rearing. Over 250 episodes have documented fathers navigating daily tasks like cooking and diaper changes, leading to a 45% increase in discussions around shared parenting online.