New Journey to the West

New Journey to the West is the most-watched web variety content in Korean history, with its first episode attracting over 20 million views on Naver. The series sends celebrities on road trips across East Asia, where they complete memory quiz challenges, driven by the genuine friendship between cast members Song Min-ho, Eun Ji-won, Lee Soo-geun, and Kang Ho-dong. This authentic bond generates improvised chemistry that makes the show uniquely entertaining, outperforming the studio-based banter of #6 I Can See Your Voice. The format's raw, unscripted nature is a category benchmark for web variety, achieving engagement rates 50% higher than the average Korean web series.