Krafton

Krafton, the Seongnam-based creator of PUBG: Battlegrounds, single-handedly defined the battle royale genre and generated over $2 billion in lifetime revenue from the title. Its aggressive expansion into AI-driven game character technology now includes a partnership with Nvidia to deploy real-time neural networks, a move that is cheaper than the typical rival's cloud-based AI solutions. In India, BGMI has amassed 100 million registered users within 18 months, outperforming POSCO's battery materials expansion in terms of speed to market. Krafton's 2025 operating margin of 28% is 10 percentage points higher than the industry average for game developers.