Krafton, the Seongnam-based creator of PUBG: Battlegrounds, single-handedly defined the battle royale genre and generated over $2 billion in lifetime revenue from the title. Its aggressive expansion into AI-driven game character technology now includes a partnership with Nvidia to deploy real-time neural networks, a move that is cheaper than the typical rival's cloud-based AI solutions. In India, BGMI has amassed 100 million registered users within 18 months, outperforming #7 POSCO's battery materials expansion in terms of speed to market. Krafton's 2025 operating margin of 28% is 10 percentage points higher than the industry average for game developers.

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