Missha

One of the original Korean beauty disruptors, Missha brought professional-quality-style skincare to mass-market prices when it launched in 2000, helping establish the now-common Korean beauty store format of single-brand shops selling budget-friendly actives. The Missha Time Revolution First Treatment Essence, a fermented-yeast essence, remains one of the brand's flagship products and a frequent recommendation in the fermented-skincare category.