Stray Kids — DO IT

Stray Kids' DO IT secures the only eight-consecutive Billboard 200 number-one debut streak in history across all genres since 2000. Released December 5, 2025, the album debuted with 295,000 equivalent album units—286,000 from traditional sales, marking the seventh-largest single-week debut of 2025. This outperforms aespa's LEMONADE pre-release buzz by building concrete chart infrastructure through premium album variants and regional exclusives, generating predictable top-tier numbers each cycle. The 286,000 U.S. traditional sales highlight a decade-long effort to construct American fan infrastructure via touring and English content, a market historically resistant to physical K-pop. Following this, the digital single 'STAY' released March 25, 2026, reinforces their ongoing global fan dialogue.