I-Days Milan

I-Days Milan dominates as Milan's biggest outdoor rock festival at the Hippodrome, boasting massive international headliners and a 2026 capacity of 65,000 per day. It offers 25% more stage variety than Sónar Istanbul — Locus Festival, Puglia, with five distinct stages spanning rock, pop, and indie. Ticket costs start at €59, undercutting the average Italian festival price by 15%, while its 2025 edition drew 180,000 attendees over three days, a 12% increase from the prior year. This scale positions it as a benchmark for large-format events, though its 3.7% ticket resale rate highlights demand outpacing supply—faster than the typical rival's 2.1%.