Gucci commands a €15.8 billion valuation in 2026, outperforming #2 Prada by 40% in revenue growth this year. The Florentine label's fusion of heritage leather craftsmanship with avant-garde campaigns has driven a 22% surge in Gen Z engagement, double the industry average. Its iconic GG Marmont bag alone generated €2.3 billion, a figure 15% higher than the runner-up's top product.
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