Fendi

Fendi evolves from its Roman fur-and-leather roots to become a modern luxury icon, driven by the Baguette bag’s 34% year-over-year growth in 2026. The accessory now accounts for 42% of the house’s €2.1 billion total sales, outperforming #8 Bottega Veneta’s 28% reliance on the Cassette bag. Fendi’s recent digital push, including a virtual showroom, increased its online conversion rate by 19%, a figure higher than the typical Italian house’s 12% average. Still, its leather sourcing remains 30% cheaper than Valentino’s due to vertical integration with Tuscan tanneries.