Rome

Rome’s 2,800-year-old ruins see 9.2 million annual visitors, outperforming #2 Florence’s 5 million to cement its status as Italy’s top destination. The Colosseum and Roman Forum offer tangible time travel, while the Vatican Museums house 70,000 works—30% more than Florence’s Uffizi. A 2026 survey rates Rome’s Via Condotti shopping 25% higher than Milan’s Quadrilatero d’Oro in tourist satisfaction.