Positano Beach, Amalfi Coast

Positano Beach embodies Mediterranean glamour with its iconic colorful cliffside houses cascading down to a grey-sand shoreline. This 300-meter-long beach sees over 1.2 million visitors annually, making it the busiest on our list, yet its charm remains intact. The average water temperature here hits 25°C in July, 2°C warmer than the typical Italian coastal average, perfect for swimming. It offers more amenities than #4 Scala dei Turchi, including renowned seafood restaurants and luxury lounges.