Textured Walls (Limewash & Plaster)

Flat matte paint had a good run, but limewash and Venetian plaster turned walls into the focal point. The chalky, dimensional finish catches light differently across the surface, creating depth that flat paint physically cannot. Limewash from brands like Portola and Romabio went viral on TikTok, but the technique is centuries old — Italian plasterers have been doing this since the Renaissance. The real appeal: it makes a basic drywall room look like a villa in Puglia.