Free Fire

Free Fire remains Indonesia's second-most-played mobile game with 70 million monthly users, driven by its accessible battle royale gameplay and stellar esports scene. The Free Fire World Series 2025 attracted 1.2 million live viewers in Indonesia alone, thanks to celebrity endorsements from local icons like Raisa. While it trails #1 Mobile Legends: Bang Bang by 22% in total viewership, its tournament prize pools average $300,000 per event—40% larger than the typical battle royale rival in Southeast Asia.