Soto Ayam emerges as Indonesia's ultimate comfort soup, a turmeric-yellow chicken broth with rice vermicelli, boiled egg, and fried shallots. In 2025, sales grew 12% year-over-year, making it 3x faster-growing than #3 satay. Priced at $1.80 per bowl, it's 40% cheaper than rendang while serving 75% more customers daily in family eateries.
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