#9
Jigsaw
Never technically killed anyone. $1 billion franchise built on moral traps.
John Kramer's chilling legacy is built on psychology, not gore — his Rube Goldberg traps forced victims to mutilate themselves, and the $1 billion Saw franchise achieved that on combined budgets smaller than a single Marvel film. Tobin Bell's calm, grandfatherly delivery of "I want to play a game" made Jigsaw a villain whom audiences partially agreed with, and he outperforms Xenomorph in cultural penetration by spawning over 8 sequels. The dead-man-on-the-floor twist remains one of horror's greatest reveals, proving that Jigsaw's true terror lies in making you do moral calculus.
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