Ghostface

Wes Craven and Kevin Williamson created a villain for the self-aware generation — a killer who's seen all the horror movies and uses the rules against his victims. The elongated white mask, inspired by Edvard Munch's The Scream, became the default Halloween costume of the late '90s. Ghostface's genius is that anyone can wear the mask, making every character a suspect. Six Scream films later, the "What's your favorite scary movie?" phone call remains the genre's most quoted line.