Steph Curry

Steph Curry earned $102 million in 2025, propelled by his $51.9 million Warriors salary and a lucrative Under Armour signature shoe line that generates $30 million annually. Blue-chip endorsements with Palm, Chase, and Rakuten add another $20 million, while his Unanimous Media production company has produced multiple Netflix and Apple TV+ projects. Despite earning $11 million less than #5 Neymar Jr., Curry's diversified portfolio—including tech investments—makes his income 25% more stable year-over-year than the typical NBA star's. His data-led approach to brand building keeps him a top earner even as his on-court role evolves.