Canelo Alvarez

Canelo Alvarez earned an estimated $94 million in 2025, driven by DAZN and PBC fight purses and his Canelo Promotions business, which together account for 80% of his income. Endorsements from Hennessy, Under Armour, and Everlast add $10 million, while his Mexican hero status consistently drives pay-per-view buy rates above 600,000 per fight. His promotional arm further ensures he captures upside typically lost to promoters.