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#6

Mark Wahlberg — The 4am Workout Cash Machine

$27M in 2023. Same Boston guy since 2006. Acting is the side hustle.

Mark Wahlberg earned $27 million in 2023 without a critically acclaimed film since *The Departed* (2006), a gap of 17 years. His formula is unchanged: play the tough Boston guy in *Uncharted* ($40 million box office profit) and *Father Stu* ($21 million on a $2 million budget). Wahlberg's 4am Instagram workouts (20 million followers) drive sales for Wahlburgers (200+ locations) and Flecha Azul tequila, which generates $50 million annually.

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Mark Wahlberg — The 4am Workout Cash Machine

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