#7
Lakers vs Celtics
12 Finals matchups. 34 combined titles. Magic vs Bird saved the NBA. 28M Game 7 viewers.
Magic Johnson vs Larry Bird revived interest: the 1984 Finals averaged 19.9 million viewers, the highest in NBA history at that time. The two franchises have met 12 times in the Finals (Celtics lead 9-3) and combined for 35 NBA championships (Celtics 18, Lakers 17)—more than any other pair of rivals as measured by title counts. The rivalry represents East Coast vs West Coast, discipline vs showtime, blue-collar vs Hollywood. The 2010 Finals (Lakers won in 7 games) was the last time both were elite, drawing 28 million viewers for Game 7.
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