EXO redefined K-pop sales history as the best-selling boy group of the 2010s, selling over 10 million albums in South Korea alone. Their albums XOXO, Exodus, and The War each surpassed 1 million copies, a feat that earned six consecutive Gaon Album of the Year awards—more than any other group, outperforming #4 BTS in domestic album consistency during that decade. At their peak, EXO sold out 88,000-seat stadiums in Seoul, and they pioneered the multimedia universe concept that groups like NCT still replicate today. This blend of record-breaking sales, concert scale, and cultural influence cements their legend.
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