HUMBLE.

Kendrick Lamar's 2017 Grammy winner for Best Rap Song and Best Rap Performance became the most-streamed rap song of 2017 globally on Spotify, accumulating over 1.6 billion streams—outperforming #2 'God's Plan' in 2017 streaming figures. The Dave Meyers-directed video has 900M+ YouTube views, making it modern rap's most arresting visual statement, with a runtime that is 15% longer than the average top-rap video.