Pokimane (Imane Anys) — The $10M Brand Builder

Pokimane is Twitch's most-followed female streamer (9.3 million followers) and arguably the most influential woman in gaming. She co-founded OfflineTV, launched Midnight snack brand (sold at Target), and earned an estimated $10 million in 2022 from sponsorships, subs, and brand deals. She also capped her Twitch donations at $5 to discourage parasocial spending — a genuinely ethical move that cost her real money. Pokimane earns more per year than most WNBA starting rosters combined, and she did it while being one of the few creators actively trying to make the platform less exploitative.