Pokimane (Imane Anys) — The $10M Brand Builder

Pokimane is Twitch's most-followed female streamer (9.3 million followers), co-founding OfflineTV, launching the Midnight snack brand sold at Target, and earning an estimated $10 million in 2022 from sponsorships, subs, and brand deals. She also capped Twitch donations at $5 to curb parasocial spending — a move that sacrificed revenue but underscored her ethical stance. This income surpasses the combined annual salaries of most WNBA starting rosters, which average around $1.5 million per team. Among creators, she outperforms #2 Ninja in longevity and brand integrity, while her 2022 earnings top the $7.2 million career prize money of #7 N0tail, proving sustainable brand building can yield more than tournament winnings.