283,000 subs in one month. $1.4M subathon. Sleeps on stream for money.
Ludwig ran a 31-day subathon in 2021 that broke Ninja's all-time Twitch subscriber record at 283,000 subs — generating an estimated $1.4 million in one month. He then signed an exclusive deal with YouTube Gaming (rumored $10 million+), proving that platforms will pay eight figures for top talent. He co-founded Offbrand, a creative agency, and hosts Mogul Money (a game show). His 2023 chess boxing event drew millions of viewers. Ludwig makes more per year than the average MLB salary ($4.9 million) while literally sleeping on stream for content.
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