Ibai Llanos — Spain's Biggest Media Personality

Ibai Llanos transformed from League of Legends caster into Spain's leading content creator, amassing 15 million Twitch followers and 11 million YouTube subscribers. Co-owner of KOI with Gerard Piqué, his La Velada del Ano boxing events attracted 3.4 million concurrent viewers in 2024, surpassing the average La Liga match viewership by 40%. His New Year's Eve 2022 stream drew 2.5 million viewers, replacing traditional TV for millions of Spanish youth. Ibai earns more via sponsorships than 70% of MLB rookies, proving that audience scale, not game titles, determines payout. He competes with television networks, not other streamers.