3.4M concurrent viewers. Interviewed Messi. Replaced Spanish TV.
Ibai went from League of Legends caster to the biggest content creator in the Spanish-speaking world — 15 million Twitch followers, 11 million on YouTube. He co-owns KOI (a professional esports team with Gerard Pique), hosts La Velada del Ano (celebrity boxing events that drew 3.4 million concurrent viewers in 2024 — more than most La Liga matches), and interviewed Lionel Messi on stream. His New Year's Eve stream in 2022 drew 2.5 million viewers — replacing traditional TV for millions of Spanish youth. Ibai doesn't compete with other streamers. He competes with television networks.
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