Berkley PowerBait

Berkley spent 25 years developing PowerBait's scent formula, and stocked trout are literally addicted to it. The company claims trout hold PowerBait 18 times longer than unscented alternatives, giving anglers more time to set the hook. The neon-colored dough balls on a treble hook are the first rig every kid learns, and they're still catching limits at put-and-take fisheries worldwide.