Peloton Bike+

Turned home cycling into a leaderboard-driven competitive sport.

Love it or roll your eyes at the cult, Peloton proved that a $2,500 stationary bike with a screen could replace boutique spin studios for millions of people. The leaderboard gamification and instructor personality-driven classes created a fitness category that didn't exist before. Post-pandemic stock crash aside, the product itself fundamentally changed home cardio.