Sapporo Snow Festival

The Sapporo Snow Festival transforms Odori Park each February with over 200 massive snow and ice sculptures, drawing 2.3 million visitors—30% more than Awa Odori (#3)—to Hokkaido during peak winter temperatures averaging -3°C. The main sculpture, often standing 15 meters tall, requires 4,000 tons of snow and ¥20 million to construct. This five-day event generates approximately ¥41 billion in regional spending, with hotel occupancy rates hitting 98% during the festival period. Access to the outdoor exhibits is free, but private viewing stands for the ice sculpture skating show cost ¥2,000.