Awa Odori

Awa Odori captivates over 1.3 million spectators each August with its infectious bon dance troupes performing nightly in Tokushima, a tradition 25% more participatory than any other dance festival in Japan. With 100,000 registered dancers across 900 troupes, the parade runs for 4 hours each evening, and the economic impact is quantified at ¥18.6 billion. The signature phrases 'Odoru ahou ni miru ahou' underscore its open, welcoming spirit.