Wendy's Spicy Chicken Nuggets

In 2019, Carter Wilkerson asked Wendy's how many retweets he needed for free nuggets. Wendy's said 18 million. His tweet (#NuggsForCarter) got 3.6 million retweets — the most-retweeted tweet at the time, surpassing Ellen's Oscar selfie. When Wendy's removed Spicy Chicken Nuggets from the menu in 2017, the online outrage was so intense that Chance the Rapper tweeted about it, and Wendy's used the demand to bring them back in 2019 with a campaign that generated 2 million tweets in 48 hours. Wendy's social media team (consistently ranked the best in fast food) turned chicken nuggets into a masterclass in community management.