Travis Scott Meal (McDonald's)

In September 2020, McDonald's put Travis Scott's name on a Quarter Pounder with bacon, fries with BBQ sauce, and a Sprite — items that already existed. The meal generated $20 million for Scott personally and caused such demand that McDonald's had ingredient shortages at 14,000 US locations. Fans stole the Travis Scott promotional posters from restaurants (some sold for $500+ on eBay). The collaboration proved that celebrity meals — not new products — are the most efficient fast food marketing vehicle. McDonald's followed with Saweetie, BTS, and Mariah Carey meals, each generating hundreds of millions in sales.