Travis Scott Meal (McDonald's)

The Travis Scott Meal proved that celebrity meals are the most efficient fast food marketing vehicle, faster than #4 Taco Bell Doritos Locos Tacos but with less unit volume. In September 2020, McDonald's put Travis Scott's name on a Quarter Pounder with bacon, fries with BBQ sauce, and a Sprite—items that already existed. The meal generated $20 million for Scott personally and caused ingredient shortages at 14,000 US locations. Fans stole promotional posters from restaurants, some selling for $500+ on eBay. The collaboration demonstrated that simply renaming existing items can drive massive sales, leading McDonald's to follow with Saweetie, BTS, and Mariah Carey meals, each generating hundreds of millions in revenue.