BTS Meal (McDonald's)

McDonald's launched the BTS Meal in 50 countries simultaneously in June 2021 — 10-piece McNuggets with Sweet Chili and Cajun dipping sauces. The ARMY (BTS fandom) response was so intense that McDonald's locations in Indonesia were temporarily shut down by health authorities due to overcrowding. The purple BTS packaging became a collector's item: used bags sold for $100+ on eBay, cups for $50+. McDonald's reported that the BTS Meal was the most successful celebrity collaboration in company history, surpassing Travis Scott. In South Korea, the sauces sold out in under 5 minutes.