Oprah's "Favorite Things" created a $1.6B uniform for every campus.
Australian sheepskin boots designed for surfers to warm up after dawn patrol somehow became a fashion staple when Oprah put them on her "Favorite Things" list in 2000. By 2004, you couldn't walk through a college campus without seeing Uggs paired with a North Face fleece and leggings — the unofficial sorority uniform. Deckers Brands sold $1.6 billion worth of Uggs at peak. The boots are genuinely warm and comfortable; wearing them to a nightclub with a miniskirt in 40-degree weather was the crime.

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