$600M peak. "JUICY" on your backside. Sold at 68% loss.
Nothing said "I have money and nowhere to be" like a $200 velour tracksuit with "JUICY" bedazzled across the backside. The brand hit $600 million in annual revenue by 2006, fueled entirely by celebrities photographed leaving Starbucks looking like they'd just rolled out of a luxury daybed. The parent company sold Juicy Couture for $195 million in 2013 — a 68% loss. The tracksuits live on in Y2K nostalgia TikToks and thrift store racks, which is exactly where they belong.

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