23-inch leg openings. $186M in sales. Comeback lasted 2 years.
Each leg was 23 inches wide at the hem — wide enough to smuggle a small child. JNCO jeans were the uniform of the late-90s rave/mall-goth/nu-metal crossover, and wearing them required dragging denim through every puddle you encountered. The brand sold $186 million worth of comically oversized pants in 1998. They attempted a comeback in 2015. It lasted two years. Some things should stay in the decade that created them, and 50-inch leg openings are definitely one of those things.

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