TIME's "50 Worst Inventions." Now a $3.6B brand. Irony won.
Before Post Malone collabs and Balenciaga platform versions, Crocs were just foam clogs that your dad wore to mow the lawn. Mario Batali made them his signature chef shoe. George W. Bush wore them with socks to the White House. TIME Magazine put them on the "50 Worst Inventions" list in 2010. Then irony culture, Jibbitz charms, and celebrity collaborations turned them into a $3.6 billion revenue brand by 2023. The original era of earnestly wearing Crocs to dinner, however, remains indefensible.

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