Scotch & Soda

Scotch & Soda blends Amsterdam’s free-spirited energy with eclectic vintage influences, creating a globally recognized street style that resonates across 40 countries. The brand sold over 2 million garments in 2025, with its iconic ‘Blazer’ jacket achieving a €180 price point that undercuts competitors while maintaining intricate embroideries. This accessibility, however, sacrifices the exclusivity of bespoke artisans like #7 Mattijs van Bergen, whose landscapes demand a fraction of the volume but command 10x the price. Scotch & Soda’s 120 annual collections keep pace with fast trends, yet its sustainable ‘Made to Last’ line, using organic cotton, grows 25% faster than the rest of its stock. It’s the democratized Dutch fashion ambassador.