#9
G-Star RAW
G-Star RAW leads Dutch denim innovation by pioneering raw selvedge jeans and championing circular fashion. The brand’s commitment to sustainability is data-backed through its Cradle to Cradle certified designs. Unlike typical denim labels, G-Star ranks above Daily Paper in global brand recognition, yet its raw aesthetic demands a longer break-in period than the softer, more accessible styles of competitors like Scotch & Soda.
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