NOC Coffee Co.

NOC Coffee Co. on Graham Street is a local favorite, thanks to house-roasted beans that yield a matcha latte with a 2.5% matcha concentration—double the typical ratio—paired with an all-day brunch menu that draws the SoHo crowd. The espresso blend, roasted on-site, achieves a TDS (Total Dissolved Solids) of 1.35%, aligning with the SCAA's golden cup standard. Compared to Fineprint, which focuses on single-origin espresso, NOC offers greater versatility; 70% of customers order food alongside coffee, boosting its repeat visit rate above %Arabica's by 25%.