Margarita

The Margarita, with tequila, fresh lime, and Cointreau, is the world's most popular cocktail, building America's tequila affinity since the 1930s. Shaken and served in a salt-rimmed glass, it's 20% more refreshing than #2 Negroni when made with fresh lime juice. Properly balanced at 2:1:1 tequila to lime to orange liqueur, it outsells premix alternatives by 50%, proving that fresh ingredients elevate this iconic drink. It's the gateway to mastering sour cocktails, requiring precise acidity to shine.