Identity V, NetEase's gothic asymmetric horror mobile game, pits one hunter against four survivors in a style reminiscent of Tim Burton, amassing over 200 million downloads with a 40% engagement rate in Japan. It generates $15 million monthly, 35% less than #7 Arknights but with a higher daily active user count in Asia due to shorter matches lasting an average of 8 minutes. Its 2023 esports event drew 2 million live viewers, a record for mobile horror titles.

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