#1
Yao Ming
Yao Ming transformed global basketball by becoming the first Asian player to dominate the NBA, earning eight All-Star selections. The 7'6" center averaged 19.0 points and 9.2 rebounds per game over his career, a feat unmatched by any Asian peer. Outperforming #2 Liu Xiang's strictly track-limited fame, Yao's cultural impact spanned a billion-person market, making him a billion-dollar bridge between China and the league.
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