Fastest-growing spirits brand ever. 395M followers. Walking billboard.
The Rock is the highest-paid actor in Hollywood at $20 million per film. That sounds impressive until you learn that Teremana Tequila sold 600,000 9-liter cases in its first full year — making it the fastest-growing spirits brand in history. By 2023, it was doing over $300 million in annual revenue. Johnson also co-owns the XFL (again) and ZOA Energy drinks. The man treats his film career like a marketing funnel for his CPG brands, and honestly, it's working. Instagram's most-followed American with 395 million followers is basically a walking billboard.

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