Dwayne "The Rock" Johnson — Teremana Tequila

Fastest-growing spirits brand ever. 395M followers. Walking billboard.

Dwayne Johnson’s Teremana Tequila shattered spirits-industry records, selling 600,000 9-liter cases in its first full year. Johnson also co-owns the XFL and ZOA Energy drinks, using his Instagram following of 395 million as a marketing funnel that transforms his film career into a CPG empire.

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