Lip kits sold out in 30 seconds. $600M exit at 22. "Self-made."
At 21, Forbes (controversially) declared Kylie Jenner the youngest "self-made" billionaire in history. Kylie Cosmetics launched with lip kits that sold out in 30 seconds — literally crashing the website. She sold 51% to Coty for $600 million in 2020. The brand did $360 million in revenue in its first 18 months with a team of only seven employees. Yes, being born a Kardashian-Jenner is the ultimate head start, but turning Instagram followers into a $900 million beauty exit before your 23rd birthday is undeniable business execution.

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