#3
Kim Kardashian — SKIMS
$4B valuation. NBA underwear partner. From reality TV to retail titan.
Kim Kardashian's SKIMS shapewear brand commanded a $4 billion valuation in 2023, with annual revenue hitting $750 million—30% higher than the average celebrity-fashion startup. As the official underwear partner of the NBA and WNBA, SKIMS outperforms #4 Ryan Reynolds' Aviation Gin in market share growth. Kim built a business empire that makes most Harvard MBAs weep with envy, leveraging premium pricing on aspirational beauty products.
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