Kim Kardashian — SKIMS

Kim K turned a sex tape scandal into a reality show, then turned a reality show into SKIMS — a shapewear brand valued at $4 billion as of 2023. SKIMS became the official underwear partner of the NBA and WNBA. Annual revenue hit $750 million in 2023. Love her or despise her, Kim Kardashian built a business empire that would make most Harvard MBAs weep with envy, and she did it by understanding one thing better than anyone: people will pay premium prices for products attached to aspirational beauty.