$1.44B IPO. From action star to non-toxic baby wipe mogul.
Alba went from action movies to baby wipes and disrupted the entire consumer products industry. The Honest Company launched in 2012 selling non-toxic household and baby products, went public in 2021 at a $1.44 billion valuation, and proved that celebrity-founded startups could be real businesses, not vanity projects. Revenue hit $300 million. Critics said she was just an actress playing CEO; she responded by building a company that survived going public, something most startups never achieve. The IPO made her worth over $200 million.

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