$25M franchise → $600M after signing Messi. Beauty pays dividends.
Beckham negotiated a clause in his 2007 MLS contract giving him the right to buy an expansion franchise for $25 million. Inter Miami CF launched in 2018. After signing Lionel Messi in 2023, the club's value skyrocketed to $600 million, and merchandise sales exceeded every other MLS team combined. Beckham's total business empire — including his Diageo whisky deal, Tudor watches, and brand ambassador fees — generates more annually than his entire football career earnings of $500 million. The most handsome man in sports turned beauty into a business model.

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