Pharrell Williams — The Goodtime Hotel, Miami Beach

Pharrell partnered with nightlife mogul David Grutman to open The Goodtime Hotel in Miami Beach's Washington Avenue in 2021. Rooms start at $250/night and feature retro-modern design — candy-striped pool loungers, millennial pink walls, and a rooftop pool that books out every weekend. The lobby restaurant Strawberry Moon became one of Miami's hottest dining spots. It's designed to be Instagrammable from every angle — which is either genius hospitality design or proof that hotels are now content studios. Either way, it works. Occupancy rates exceed 80% year-round in one of America's most competitive hotel markets, outperforming the average Miami hotel occupancy of 72% by 8 percentage points.